02025Q2 REYKJAVIK: We're trying out a new design and layout: all the same great content in a brand-new look!
Ship It!
In Q1, we wrapped up surveys and extracted ourselves from a prototype project we started last summer. They raised money, hired a team and hopefully one day we can talk about it.
Q2 has two new projects. The first is a web-based tool to track with equipment & team utilization. The other is a 3–4 month proof-of-concept web/app prototype for tester to use and give feedback. This one spans all sorts of devices, web, TV, watch, etc.
Torpenhow Hill
Torpenhow Hill is a made-up term based on a hill near the village of Torpenhow in Cumbria, England.
It is an example of a tautological placename. In Old Saxons torr is hill. In Welsh pen is also hill, and in Old Norse haugr, which became 'how' is also 'hill'. Therefore, the name 'Torpenhow Hill' can be translated as: hill-hill-hill Hill.
Q1 Writing
In Q1, we published six articles, six weeknotes and maintained our ◍ Quarternotes newsletter schedule.
Omnibus 02024
https://optional.is/required/2025/01/01/omnibus-02024/
⸻
02024 TIL
https://optional.is/required/2025/01/14/02024-til/
⸻
Optimized Charging
https://optional.is/required/2025/01/28/optimized-charging/
⸻
02024 Annual Report
https://optional.is/required/2025/02/11/02024-annual-report/
⸻
Mini-Thermal printer
https://optional.is/required/2025/02/26/mini-thermal-printer/
⸻
Eyjafajalljökull: 15th anniversary
https://optional.is/required/2025/03/20/eyjafjallajokull-15th-anniversary/
⸻
📰 optional.is/newsletter/
🗓 optional.is/required/category/weeknotes
📡 optional.is/feeds/
Witch Tartan

The pattern features several references to important colors and numbers.
Its black and grey tones reflect the darkness of the era and the ashes of those burned. Red signifies bloodshed, while pink represents the legal tapes binding trial documents then and now.
The thread count encodes the years 1563 and 1736 (1+5+6+3 = 15 and 1+7+3+6 = 17), with these numbers woven into black and grey bands surrounding a white check of three threads—symbolizing the campaign’s three objectives: securing a pardon, an apology, and memorials.
The 173 black threads in the tartan’s squares represent the 173 years the Witchcraft Act was in force.
Office Hours
Over the last year, we’ve made use of people’s gracious open office hours. We’ve booked sessions with people we admire and had some amazing and informative chats.
Our open office hours are:
⁍ Monday evenings: 21-22:00 UTC for the Americas
⁍ Friday mornings: 9-11:00 UTC for Europe
Hopefully, we’ll be able to reconnect with more old friends, meet new folks, and have more interesting and engaging conversations.
🗓 Book a time to chat: https://calendly.com/brian-suda/30min
Merch
😀📅 Emoji Calendar. This is a free app to countdown to the next holiday with simple two-glyph emojis. Available for iOS and Apple Watch.
Designing with Data eBooks. If you need to tell your story using data, pick up these books today. Now pay what you want for epub, mobi, pdf.
Adventure Mazes! You can now order paperback books of our mazes. Join our monthly maze mailing list and enjoy the side quests.
Prototypes to Products.
(optional.is) have worked with teams since 02011 to realize their ideas. From workshops to prototypes to products, we're there to help. Our experience working with small to enterprise companies brings a unique perspective on what's possible.
Contact us and say hello. 👋🏻